Re-Branded: Sept 13 – 18, 2013

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Opening Reception: Friday September 13 (7-11pm)

Exhibition Dates: September 13 – 18, 2013

Consumerism (as the expanding practice through the consumption of material goods between society and the marketplace) in the world today is often viewed as an ambiguous topic open for discussion. While Consumption normally partakes on the “good and “bad” of sociological and economical perspectives, contemporary art serves as a amplifying tool used by artists to both praise and/or diminish it.

On the one hand, a number of artists often analyze and question the damaging outcome of consumerism and the over-exploitation of media and popular culture. In this matter, some artists frequently aim against brands such as McDonalds, Coca-Cola, Tiffany, Nike and many others due to the consumption of dangerous, useless and overpriced material goods and the ethical nature of particular merchandize.

On the other, there are artists who use contemporary art (generally through collaborations) as a tool to empower and glorify brand names, products and their personas; such are the collaborative cases of Takashi Murakami and Louis Vuitton, Jeff Koons and Dom Perignon, Andy Warhol and Chanel among others. When it comes to consumerism, media and popular culture, it seems as if the art world today has become divided between awareness authors and collaborators.

Re-Branded features works that embrace, comment on, and even oppose consumer and popular culture brands in art. The purpose of this exhibit is to serve as a neutral ground to generate discussion around the inclusion of brands in fine art.

Curated by Javier Espino and Devan Patel

Featuring Artworks by Daniella Pateman, Randy Gladman, Nicolee Anne Miller, Brandon Titaro, Liam Harper, Agnieszka Foltyn, Dave Murray, Aesthetic Apparatus Collective, Ryan Rivando,  Allison Boddy, Lorette C. Lucajic, Anya Mielniczek, and JJ Kirolos